Cottonwood Learning

THE CHALLENGE

Cottonwood Learning engaged Swish Studio to elevate their social presence and raise awareness for their unique nature play philosophy. As a multifaceted brand offering both educator training programs and community-based nature play sessions, the challenge was twofold: build authority and visibility across the professional education space while also connecting emotionally with local families seeking meaningful early learning experiences. The brand needed a clear, strategic content approach to ensure both arms of the business had distinct yet cohesive messaging.

Our Solution

  • Conducted a full audit and brand strategy reset, identifying the content needs, tone of voice, and audience expectations for both business arms

  • Developed dual content pillars to clearly communicate with educators (training and pedagogy) and families (play sessions and community engagement)

  • Rolled out a content plan that supported both conversion and education with carousels, reels, and storytelling-led posts tailored to each audience

  • Created branded templates and visual identity refinements to distinguish between educator-led vs. parent-facing content while maintaining cohesion

  • Launched educator spotlight features, play-based activity showcases, and behind-the-scenes storytelling to build trust and visibility

  • Implemented Instagram Story strategies to drive engagement, increase event attendance, and share real-time learning moments from the field

    • Increase in engagement across educator-facing content

    • Increase in reach for local nature play sessions within 60 days

    • Streamlined visual brand identity across all content types

    • Consistent bookings and higher attendance for nature play programs

    • Stronger educator community interaction through shared values and aligned content

    • Educator Q&A reels and training program showcases

    • Carousel series breaking down Cottonwood’s nature pedagogy

    • Reels documenting real-life nature play sessions to connect with parents

    • Brand visuals now clearly reflect dual business arms while maintaining brand harmony

  • Social Media Strategy · Content Creation · Dual-Audience Messaging · Visual Identity Support · Engagement Growth · Educational Campaign Planning

Testimonial

"Sammy and her team are super resourceful! They create amazing content seamlessly without asking much from the business. Sammy is very creative and delivers specific to the intended audience, clearly aligning with the business mission and objectives. They provide suggestions for growth and authentic referrals to other work that may be required. Sammy is a great communicator, great problem solver and so positive! Highly recommend.’

-Bec, Founder

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