FRAMED BY RACH

THE CHALLENGE

Rach had the talent - stunning images, a genuine eye for light and emotion but zero digital footprint to show for it. As a newcomer to the photography industry, she was starting from scratch: no following, no discoverability, and a big goal of turning her passion into a full-time business. She needed a social strategy that could get her in front of the right audiences fast, and build the kind of trust that turns a scroll into a booking.

Our Solution

  • Developed a clear content strategy built around defining content pillars — from behind-the-scenes to client moments and style inspiration

  • Created a Reel-first video strategy to maximise reach and discoverability on Instagram and TikTok

  • Produced a consistent posting cadence designed to build authority and grow an engaged, local audience

  • Crafted caption frameworks and visual storytelling guidelines that reflected Rach's personality and style

  • Managed ongoing content planning and scheduling to keep momentum consistent

    • First paid booking secured within 6 weeks of launch

    • Average engagement rate of 7.4% (industry benchmark: 1–3%)

    • Reel format drove the majority of new reach, consistently outperforming static posts

    • Content pillars gave Rach a clear, repeatable system she could maintain confidently

    • Social Media Strategy

    • Content Creation

    • Account Management

Testimonial

"I finally feel like I know what I'm doing. I have a clear direction for my content, I'm showing up consistently, and for the first time, I actually feel confident calling this my business"

-Rach

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