THE VINTAGE BAR
THE CHALLENGE
The Vintage Bar was undergoing a major business transition relocating operations from regional Queensland to Central Brisbane with the goal of tapping into a more competitive events market. While the brand had strong visual appeal, it needed refined positioning, consistent social presence, and a sharper strategy to build local brand awareness, boost bookings, and make a splash in the Brisbane events space.
Our Solution
Conducted a brand and market audit to realign their messaging with the new Brisbane audience
Developed and implemented new content pillars tailored to the events industry and the brand’s refined aesthetic
Managed Instagram and Facebook content creation and scheduling to build consistency and visibility
Created a corporate mid-week campaign including custom package offers and strategic messaging to drive weekday bookings and expand audience reach
Consulted on overall brand positioning and tone of voice to stand out in a saturated market of mobile bar vendors
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125% growth in local engagement within first 90 days
+36% increase in booking inquiries across both private and corporate events
Established market presence in Central Brisbane with stronger brand recognition and aligned messaging
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Introduction of “Mid-Week Corporate Packages” campaign
New strategic content pillars and weekly post rollout
Visual feed cohesion and messaging consistency
Behind-the-scenes brand storytelling to build connection and trust
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Business Audit · Brand Strategy · Content Pillars · DFY Social Management · Campaign Creation
Testimonial
‘Thanks to Sammy and the Swish team, our small business went from city rookies to social media sensations! Their patience and expertise made the journey a blast, and our online presence skyrocketed. If you want to take your business to the next level, Swish is the way to go. Trust me, they'll make it happen with style.’
-Cody, Founder
