EASY SELTZER
THE CHALLENGE
Easy Seltzer was gearing up to launch into the competitive RTD (ready-to-drink) market with a unique value proposition: a locally made, zero sugar, zero carb alcoholic seltzer using all-natural flavours. With zero digital presence and no audience foundation, they needed a full-service strategy to launch loudly, create instant credibility, and drive word-of-mouth both online and on-ground — especially in a market that leans heavily on community influence and aesthetic-led branding.
Our Solution
Led the full digital brand launch strategy from the ground up
Executed a blanketing PR campaign, sending 100+ curated packages to influencers, Gold Coast locals, and aligned personalities to “Sip, Snap & React”
Built hype and social proof through first impressions and real-time reactions
Created a launch content suite using PR UGC, styled product shoots, and community reposts
Developed and managed social channels (Instagram, Facebook & Tiktok) with a content plan tailored to seasonality and drinking occasions
Partnered with aligned local brands for giveaways and collaborations
Designed caption frameworks focused on local pride, taste, clean ingredients, and lifestyle pairing (golf, beach, events)
-
↑ 237% increase in engagement within 3 months
Over 100 PR recipients posted about Easy Seltzer within the first 2 weeks
Our launched gave the brand credibility to land into Australia’s biggest distribution centres & liquor stores.
Exclusive partnership with YOT Club
Co-branded partnership opportunities with a multitude of brands
-
Reels & stories of real-time PR unboxings and first-sip reactions
Before/after feed showcasing brand transformation
Campaign content carousels featuring beach setups, golf weekends, and summer vibes
‘Sip & Snap’ UGC wall
Credibility with ranging in liquor stores
-
Business Audit · Social Strategy · Content Creation · Influencer & PR Campaign · DFY Social Management · Campaign Execution
