ALEXA LANE
THE CHALLENGE
When Alexa Lane first came to Swish Studio, there was a clear disconnect between their premium personalised products and the audience they were trying to attract. While paid ads were driving short-term sales, there was little brand equity or long-term loyalty being built. Their marketing lacked cohesion across touch-points, and the brand voice and visuals didn’t reflect the quality or emotional value of their offering. They needed strategic direction to tie everything together and start building a community, not just a customer base.
Our Solution
Conducted a full brand and marketing audit to identify gaps in audience connection, visuals, and messaging
Clarified the ideal customer avatar and built marketing direction around their emotional motivators
Developed an integrated organic social media strategy to supplement and support paid performance
Created new brand assets that elevated Alexa Lane’s perceived value and positioned the brand as gift-giving specialists
Launched a UGC campaign to highlight real customer reactions and create trust at the awareness stage
Rolled out a signature founder content series to personalise the brand, build founder authority, and enhance familiarity
Refined all email flows to ensure brand consistency, audience nurturing, and strong click-through rates
Built content strategies around key gift-giving moments and seasonal peaks to optimise revenue potential
Developed evergreen and campaign-specific content to maximise brand presence across all touchpoints
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↑ 78% increase in engagement across Instagram within 60 days
112% boost in email click-through rate after EDM overhaul
Strong UGC pipeline with consistent brand alignment
Foundational content pillars that now guide all marketing decisions
Clear, connected brand experience across ads, socials, website, and email
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Instagram grid transformation
Founder-led video content that boosted brand trust and relatability
Seasonal campaign success metrics across Valentine's Day, Mother's Day, and EOFY
UGC reels and carousels used to drive product trust and storytelling
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Brand & Audience Audit · Content Strategy · Social Media Management · UGC & Creator Campaigns · Email Marketing Flows · Founder Series Content · Brand Asset Development · Seasonal Campaign Strategy · On-going content shoots.
Testimonial
"Sammy and the team brought so much clarity to our brand. I now feel like our marketing finally speaks to the right people and we’re building more than just transactions. We’re building loyalty."
-Nadine, Founder
