ALEXA LANE

THE CHALLENGE

When Alexa Lane first came to Swish Studio, there was a clear disconnect between their premium personalised products and the audience they were trying to attract. While paid ads were driving short-term sales, there was little brand equity or long-term loyalty being built. Their marketing lacked cohesion across touch-points, and the brand voice and visuals didn’t reflect the quality or emotional value of their offering. They needed strategic direction to tie everything together and start building a community, not just a customer base.

Our Solution

  • Conducted a full brand and marketing audit to identify gaps in audience connection, visuals, and messaging

  • Clarified the ideal customer avatar and built marketing direction around their emotional motivators

  • Developed an integrated organic social media strategy to supplement and support paid performance

  • Created new brand assets that elevated Alexa Lane’s perceived value and positioned the brand as gift-giving specialists

  • Launched a UGC campaign to highlight real customer reactions and create trust at the awareness stage

  • Rolled out a signature founder content series to personalise the brand, build founder authority, and enhance familiarity

  • Refined all email flows to ensure brand consistency, audience nurturing, and strong click-through rates

  • Built content strategies around key gift-giving moments and seasonal peaks to optimise revenue potential

  • Developed evergreen and campaign-specific content to maximise brand presence across all touchpoints

    • ↑ 78% increase in engagement across Instagram within 60 days

    • 112% boost in email click-through rate after EDM overhaul

    • Strong UGC pipeline with consistent brand alignment

    • Foundational content pillars that now guide all marketing decisions

    • Clear, connected brand experience across ads, socials, website, and email

    • Instagram grid transformation

    • Founder-led video content that boosted brand trust and relatability

    • Seasonal campaign success metrics across Valentine's Day, Mother's Day, and EOFY

    • UGC reels and carousels used to drive product trust and storytelling

  • Brand & Audience Audit · Content Strategy · Social Media Management · UGC & Creator Campaigns · Email Marketing Flows · Founder Series Content · Brand Asset Development · Seasonal Campaign Strategy · On-going content shoots.

Testimonial

"Sammy and the team brought so much clarity to our brand. I now feel like our marketing finally speaks to the right people and we’re building more than just transactions. We’re building loyalty."

-Nadine, Founder

Previous

Panda Baby Supplies
Next

Emro Designs