Azure Hair Studio

THE CHALLENGE

Azure Hair Salon came to Swish Studio during its foundational stage, seeking strategic support to define and solidify its brand identity before opening its doors. The salon had a clear passion for creating a high-end yet welcoming experience — but lacked the visual, verbal, and strategic frameworks to confidently show up in the market. The goal was to help Azure move beyond just being another salon — and instead carve out a unique position aligned with its service values and clientele.

Our Solution

  • Delivered a comprehensive Brand Guidelines Document including:

    • Brand tone of voice

    • Ideal client profiling

    • Visual direction (fonts, color palette, photography style)

    • Messaging pillars and storytelling angles

  • Crafted a brand positioning statement to guide future campaigns and content

  • Developed core content themes to support future organic growth on social media and marketing channels

  • Provided direction for customer experience touchpoints — from in-salon signage to social content tone — ensuring consistency and professionalism

  • Positioned Azure as a modern, elevated salon space built on intentional care, expert-led services, and aesthetic experience

    • Built a brand foundation before launch to ensure cohesive identity across all platforms

    • Clear differentiation in a competitive salon market

    • Enabled the Azure team to show up consistently online and in-salon

    • Created a confident brand language for future marketing and staff onboarding

    • Brand tone of voice guide and tagline development

    • Ideal client persona mapping

    • Foundational messaging and moodboard

    • Creation & installation of brand signage

  • Brand Development · Brand Guidelines · Tone of Voice Creation · Ideal Client Profiling · Visual Strategy · Pre-Launch Positioning

Testimonial

"I worked with Swish for full business branding, and signage. They nailed my branding, with clear communication and met my needs with a very quick turn around time, bringing my vision to life. Sammy is a visionary, who I now work with for social media consulting as well! She gives me clear direction with my business and social media goals, knows my target audience well,
And ALWAYS truly goes above and beyond for me and my business. She truly treats my business like her own, and the innovative and groundbreaking ideas she comes up with for my social media marketing have FANTASTIC results. Cannot rate this business highly enough!!!

-Lily, Founder

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