THE VINTAGE BAR

THE CHALLENGE

The Vintage Bar was undergoing a major business transition — relocating operations from regional Queensland to Central Brisbane with the goal of tapping into a more competitive events market. While the brand had strong visual appeal, it needed refined positioning, consistent social presence, and a sharper strategy to build local brand awareness, boost bookings, and make a splash in the Brisbane events space.

Our Solution

  • Conducted a brand and market audit to realign their messaging with the new Brisbane audience

  • Developed and implemented new content pillars tailored to the events industry and the brand’s refined aesthetic

  • Managed Instagram and Facebook content creation and scheduling to build consistency and visibility

  • Created a corporate mid-week campaign — including custom package offers and strategic messaging — to drive weekday bookings and expand audience reach

  • Consulted on overall brand positioning and tone of voice to stand out in a saturated market of mobile bar vendors

    • 125% growth in local engagement within first 90 days

    • +36% increase in booking inquiries across both private and corporate events

    • Established market presence in Central Brisbane with stronger brand recognition and aligned messaging

    • Introduction of “Mid-Week Corporate Packages” campaign

    • New strategic content pillars and weekly post rollout

    • Visual feed cohesion and messaging consistency

    • Behind-the-scenes brand storytelling to build connection and trust

  • Business Audit · Brand Strategy · Content Pillars · DFY Social Management · Campaign Creation

Testimonial

‘Thanks to Sammy and the Swish team, our small business went from city rookies to social media sensations! Their patience and expertise made the journey a blast, and our online presence skyrocketed. If you want to take your business to the next level, Swish is the way to go. Trust me, they'll make it happen with style.’

-Cody, Founder

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